Weibo 微博
Weibo Marketing Agency in Malaysia
Where Chinese users follow news and trending topics. As one of China’s most influential public social platforms, Weibo connects Malaysian businesses directly with Chinese users, builds official brand credibility, and makes you searchable.
What Weibo is
Weibo is China’s open social square: 561 million monthly users following news, trending topics and public conversation. Think X (Twitter) with a news feed.
Weibo is web-based, so content there also surfaces in Baidu search — useful for brands that want to be found by name.
What we run
- Official AccountVerified corporate account, set up by us.
- Content ManagementPosts written in Chinese to a calendar, with the topics and hashtags your category follows.
- AdvertisingHot-search and hashtag placement when there is a moment to own.
- Creator CampaignsCreator posts around launches and campaigns, bought by campaign.
- Monthly reporting in EnglishReach, engagement and search visibility, with what we are doing next.
How an engagement runs
Account setup takes two to four weeks. Weibo works best in pulses — launches, festivals, campaigns — on top of a steady monthly presence.
Questions we get asked
Is Weibo still relevant?
For news, events and public conversation, yes — and for being found by name in Baidu. We advise when it fits your category and when it does not.
Can we run Weibo without Xiaohongshu?
You can. Weibo suits announcements and public moments; Xiaohongshu suits research-led categories. Most brands pair them.
Who writes the content?
Our Chinese-market writers, in Chinese, for the platform.
- Platform
- Weibo 微博
- Scale
- 561M MAU — 254M DAU
- Engagement
- Monthly retainer, 6-month minimum; placements by campaign
- Typical start
- 2–4 weeks from brief
- Best for
- Tourism, hospitality, government, F&B, retail, education, property