Platforms
Six platforms.
One joined-up presence.
Discovery, decision and arrival. Not every brand needs all six — we select the platforms that fit your business and your goals.
小红书
Xiaohongshu
China’s everyday encyclopedia. Users search it for everything in daily life — where to eat, stay, shop and study.
- Closest equivalent
- Instagram + Google + Pinterest
- Role in your mix
- Discovery and search, based on user interests
- Scale
- 400M+ MAU — 800M+ searches a day
- What we run there
- Official Account, Content Management, Advertising, Creator Campaigns
微博
Where Chinese users get the latest news and trending topics. Web-based, so your presence also surfaces in Baidu search.
- Closest equivalent
- X (Twitter) + Facebook
- Role in your mix
- News and trending topics
- Scale
- 561M MAU — 254M DAU
- What we run there
- Official Account, Content Management, Advertising
抖音
Douyin
China’s largest short-video platform. Entertainment and live streaming, and the main app for leisure time.
- Closest equivalent
- TikTok
- Role in your mix
- Short video and live streaming
- Scale
- 1.01bn MAU
- What we run there
- Short-video (reel) Production, Account Management
大众点评
Dianping
Same group and entrance as Meituan. The lifestyle-services platform for restaurants, delivery and local venues, where users save and review places.
- Closest equivalent
- Tripadvisor + Grab Food / FoodPanda
- Role in your mix
- Local venues, restaurants and reviews
- Scale
- MAU +11.4% year on year
- What we run there
- Merchant Listing, Advertising, Group-buy Deals
微信
China’s most-used messaging app. Social, payments and mini apps in one super app — where customers contact your brand directly.
- Closest equivalent
- WhatsApp + e-Wallet + App Store
- Role in your mix
- Messaging and brand home
- Scale
- 1.44bn MAU
- What we run there
- Official Account, Account Management, Advertising
高德地图
Amap
China’s largest map product, and the one on most mainland Chinese visitors’ phones. A listed business is a business they can reach.
- Closest equivalent
- Google Maps
- Role in your mix
- Exposure, navigation and arrival
- Scale
- 996M MAU — 650K MAU in Malaysia
- What we run there
- Merchant Pass, Listing Build, Brand Ads