Xiaohongshu Marketing Agency in Malaysia

What Xiaohongshu is

Xiaohongshu — RedNote outside China — is a search engine in the clothes of a social feed. Over 400 million people a month use it to research before they buy, and it serves more than 800 million searches a day: “Kuala Lumpur afternoon tea”, “Penang family hotel”, “Malaysia must-visit places”.

It rewards accumulated content and engagement over budget, so every brand gets a fair chance at exposure. And because it recommends content by topic and interest, it is the most effective channel for reaching potential customers — which makes it the strongest entry platform for categories people research: tourism, hospitality, education, retail, fashion, beauty and wellness, food and beverage.

What we run

1. Official AccountApplication, verification and account setup, handled by us.
2. Keyword and competitor mappingThe phrases your category is searched with, and where every player sits on each.
3. Content ManagementNotes written in Chinese by Chinese-market writers, shot to platform conventions.
4. Creator CampaignsCreator programmes sourced, briefed and managed by us, bought by campaign.
5. AdvertisingPaid placement against one objective — reach, search capture or footfall.
6. Monthly reporting in EnglishReach, engagements and results, with what we’re doing next.

How an engagement runs

Based on your objectives, we design a Xiaohongshu content and marketing plan for your brand, run it for you month after month, and keep optimising the results.

Questions we get asked

Do we need a Chinese business entity to open an account?

Overseas-company registration is available for eligible businesses. We assess and translate your documents against the platform’s current requirements before submission.

Can we start with advertising instead?

No — ads on Xiaohongshu run from an official account, so the account comes first. Once it is live, ads can start.

How do you report results?

Reach, engagements and results each month, with recommendations for the month ahead — in English, against the objective we agreed.

Is any of this claimable under HRD Corp?

We can customise in-house Xiaohongshu training for your company. Whether it is claimable depends on the programme and your company’s eligibility — we are an HRD Corp registered training provider and can confirm for you.