Company
We bridge ambition with access.
Twenty-three years bridging Southeast Asian brands and the Chinese market. Whatever your China marketing challenge, we have the team to solve it.
Our proposition
A one-stop China marketing agency, engineering brand growth inside China’s own digital ecosystem — not a translation layer on top of a Western plan.
Our mission
To deliver hyper-local, culturally native marketing that connects global brands with Chinese consumers, on the platforms they actually use.
Who we are
A team of talent from China and overseas, with one purpose: to be the bridge between international brands and the Chinese market.
- Founded
- 2003
- Headquarters
- KL Eco City, Kuala Lumpur
- Subsidiary
- Haidian District, Beijing
- Registration
- 200301020896 (623316-X)
- Markets
- Malaysia, Singapore, Thailand, Indonesia, Vietnam, Myanmar, Cambodia, Maldives, Turkey
Management team
Kuala Lumpur based. China fluent.
Who you actually work with.

Hee Yew Han
Founder / Managing Director

Denvor Yang Ming
Co-Founder · China

Yan Zeng
Non-Executive Director · Australia

Yeen Tong
Executive Director

Ken Yap
Head of Brand Strategy & Key Accounts

Nic Teo
Head of Brand Growth & Creative