Douyin 抖音
Douyin Marketing Agency in Malaysia
China’s largest short-video platform. We produce short-form video in-house, run your account and engage Douyin KOLs to promote your brand to users in China.
What Douyin is
Douyin is China’s TikTok: over a billion monthly users, entertainment and live streaming, and increasingly a search and local-services engine in its own right.
It rewards video made for the platform — vertical, fast, native — which is why we shoot and edit in-house rather than repurpose English assets.
What we run
- Account setupUser account created and configured by us.
- Short-video (reel) ProductionVertical video shot and edited in-house, with Chinese subtitles and platform-native pacing.
- Account ManagementPublishing to a calendar, with comments and messages answered in Chinese.
- Monthly reporting in EnglishViews, completion, engagement and enquiries, with what we are doing next.
How an engagement runs
Production starts with a shoot day on site or a content bank from your existing footage. The first month establishes format; months two and three build reach.
Questions we get asked
Can we reuse our TikTok content?
Sometimes as a base, but Douyin audiences respond to content made for them — Chinese subtitles, local references, platform pacing. We adapt or reshoot.
Do we need to go live?
Not to start. Live streaming is an option once the account has an audience.
Is Douyin right for a B2B brand?
Usually not. We say so when it is not a fit.
- Platform
- Douyin 抖音
- Scale
- 1.01bn MAU
- Engagement
- Monthly retainer, 6-month minimum; production by project
- Typical start
- 3–4 weeks from brief
- Best for
- Tourism, attractions, F&B, retail, education