There are 465 million active users on Weibo. 200 million of these monthly active users travel often or have expressed an interest in travelling. In order to appeal to this vast market, an effective Weibo marketing strategy is critical, seeing as over 160 million trips are expected to be made by China’s Free Independent Travellers by next year (2020). Establishing a foothold and making your brand known in the Chinese […]
Are you interested in advertising on WeChat? If it is your first time utilizing WeChat advertising tools for your marketing needs, we have compiled a list of some of the more common questions and answers regarding this popular platform. What are some of the different types of advertising mediums available on WeChat? There are essentially 3 methods of advertising on WeChat and they are: WeChat Banner Advertising WeChat Moments Advertising […]
This Chinese equivalent of Yelp has grown tremendously in the past 5 years and has now evolved into an app that offers the best of many commonly used apps that we are familiar with. Dianping is now a combination of TripAdvisor, Yelp and Groupon offering listings of restaurants, bars, retailers, cinemas and other businesses with the option to provide reviews on them, as well as to purchase coupons and make […]
As the internet evolves over the years, we are seeing more and more channels through which businesses build their brands and reach their target audiences. Video marketing is one channel that more marketers are incorporating into their marketing strategies. This is because, as a result of our hectic schedules, people would rather watch a 2-minute video than spend 20 minutes reading an article that articulates the same information. If you […]
We have heard it for years and years – Content marketing is crucial! However, after so many years of being the must-have strategy in every business’ marketing campaigns, is content marketing still important? First of all, what is content marketing? It is essentially the creation and circulation of online materials that provide information on a topic that will in turn stimulate readers’ interest in a particular service or product. It […]
Love them or hate them, the power that KOLs (Key Opinion Leader) wield and their ability to efficiency reach out to a wide consumer audience is undisputable. For any brand looking to enter the vast China market, an understanding of the latest KOL marketing trends and how much it will cost for you to engage KOLs to market your brand are essential. Let us start you off with a list […]
WeChat started off in 2011 as an instant messenger app, similar to WhatsApp, but has since developed into much more than that. Tap on the WeChat button on your smartphone now and you can easily book taxi rides and flights, shop for your Lunar New Year outfits, and pay your utilities bill. WeChat has grown impressively in the past 8 years and here are some key figures as well as […]
It is widely known to the rest of the world as China’s Twitter, but if you knew about the astonishing number of users on this hot social media platform, you might find that it is more apt to label Twitter the “English Weibo”. Sina Weibo was launched in 2009 by the Sina Corporation as a blogging site and has since grown by leaps and bounds in the 10 years since […]
Didadee held Weibo workshop to educate Bali tourism industry on how to reach Chinese market effectively via China’s most influential public platform BALI, December 8, 2016: Didadee, the official authorized partner for Weibo in Southeast Asia, has recently organized a Weibo workshop in Bali to educate the local tourism industry on the importance of using the right channel to target and reach Chinese market effectively. The pre-registered workshop was held […]
We are very honored to accept the invitation from Tourism Selangor, introduce Weibo and WeChat to the tourism industry at the New media and Online Marketing Workshop on 11th October. The workshop was attended by more than 200 marketing executives from the tourism and hospitality industries. We worked together with Google, Tripadvisor, Facebook, Baidu and Waze Malaysia’s partners to provide marketing solutions for the platform. As an official partner of […]