The face of celebrity endorsements is changing. It is no longer a landscape where only the most popular actor or actress, pop star or model can land themselves a lucrative deal with an international brand, but one where the idea of “celebrity endorsement” is now open to much interpretation. What do we mean exactly? Digital marketing in China has opened doors for non-traditional ‘celebrities’, as we see the rise of […]
In a survey conducted by HSBC back in November 2020 which covered over 1,000 companies worldwide, with Asian markets in Malaysia and Singapore included, businesses expressed their optimism with the China mainland market. 75% of these companies expect exports into China to burgeon in the next couple of years due to the local consumer’s increasing demand for imported goods. This sentiment was perhaps fuelled by Lazada’s “Double 11” specials a […]
The pandemic has turned the world upside down, in more ways than we could have ever imagined. This includes huge changes in the tourism industry. As we move slowly towards opening up our borders to welcome the usual influx of tourists from all over the world, the focus for most tourism operators is on the China market. Back in 2019, Chinese tourists recorded a total of almost 170 million outbound […]
Much has changed in these post-pandemic times which has forced consumers to stay home and do their shopping online. However, online shopping has now transcended the simple “Add to Basket” and “Pay Now” features as we see the emergence and incredible success of live streaming.
Tmall was launched in 2008 by Taobao as a business-to-consumer (B2C) platform operating from within the Taobao website. It differentiated itself from Taobao as the latter is a consumer-to-consumer (C2C) platform. Tmall Global was introduced in 2014 and its inception proved to be an important step for Alibaba as it meant they were now able to introduce cross-border e-commerce to the China market. It is now China’s largest marketplace for […]
Is your company/business aiming for China market but do not know how to do it well? Is your company/business affected by COVID-19 in 2020 and planning to extend to China market aggressively in 2021? If yes, don’t miss this 2 hours Webinar with DIDADEE, our specialist will be sharing in-depth knowledge on how to connect with Chinese parents & investor on Weibo, WeChat in China. Plus! We have prepared an […]
We’ll share about: – 1. The current internet trends in China, and the changes of netizen’s (parenting & Investors) behaviours after affected by the Covid-19. 2. What are Chinese parents’ expectations & parenting styles? How to look for property investors in China today? 3. The latest updates on Weibo & WeChat. China social media is booming on this Covid-19 period. As such, online advertising is the best ways to connect […]
We’ll share about: – 1. The current internet trends in China, and the changes of netizen’s (consumers) behaviours after affected by the Covid-19. 2. China’s outbound tourism: Where do Chinese tourists go? What is their most desired destination and type of travel? 3. The latest updates on Weibo, WeChat, Douyin and Dianping. China’s social media development is booming on this Covid-19 period. As such, online advertising is the best to […]