Tencent Cloud offers cloud conferencing tool Tencent Meeting in Malaysia

In lieu of the recent Movement Control Order announcement from the Malaysia Government, companies encourage employees to work remotely as a measure to contain the spread of COVID-19. To make the recently growing demand for remote office, Tencent Cloud, the cloud computing arm of Tencent, recently launched its cloud conferencing tool – Completely Free for IOS and Android phone and Tablets. It offers a high-definition, ultra-smooth, convenient and secure multi-person […]

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Going On A Holiday? Top Travel Apps Chinese Tourists Rely On

The number of outbound travelers from China has been steadily increasing year-on-year and it is no surprise that more and more tourist destinations around the world are now catering to meet their demands. While it is still early for us to monitor the statistics for 2019, it is notable that a whopping 150 million Chinese travelers made outbound visits in 2018, which was a nearly 15% increase from the previous […]

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Top Tips For Choosing The Right KOL For Your Business

KOLs, or Key Opinion Leaders, are a crucial component in the marketing strategies of many successful businesses. It is undeniable that KOLs are an efficient and effective way to reach out to your target audiences and bring your brand greater exposure in the massive China market. But with the hundreds of KOLs on the internet, how do you decide who to work with? Match your product with the KOL In […]

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4 Tips To Attract Chinese Tourists With Weibo

There are 465 million active users on Weibo. 200 million of these monthly active users travel often or have expressed an interest in travelling. In order to appeal to this vast market, an effective Weibo marketing strategy is critical, seeing as over 160 million trips are expected to be made by China’s Free Independent Travellers by next year (2020). Establishing a foothold and making your brand known in the Chinese […]

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WeChat Advertising FAQ

Are you interested in advertising on WeChat? If it is your first time utilizing WeChat advertising tools for your marketing needs, we have compiled a list of some of the more common questions and answers regarding this popular platform. What are some of the different types of advertising mediums available on WeChat? There are essentially 3 methods of advertising on WeChat and they are: WeChat Banner Advertising WeChat Moments Advertising […]

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Dianping: What It Is And How You Can Use It For Your Business

This Chinese equivalent of Yelp has grown tremendously in the past 5 years and has now evolved into an app that offers the best of many commonly used apps that we are familiar with. Dianping is now a combination of TripAdvisor, Yelp and Groupon offering listings of restaurants, bars, retailers, cinemas and other businesses with the option to provide reviews on them, as well as to purchase coupons and make […]

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A Guide To Video Marketing

As the internet evolves over the years, we are seeing more and more channels through which businesses build their brands and reach their target audiences. Video marketing is one channel that more marketers are incorporating into their marketing strategies. This is because, as a result of our hectic schedules, people would rather watch a 2-minute video than spend 20 minutes reading an article that articulates the same information. If you […]

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3 Reasons Content Marketing Is An Important Strategy In Your Marketing Campaign

We have heard it for years and years – Content marketing is crucial! However, after so many years of being the must-have strategy in every business’ marketing campaigns, is content marketing still important? First of all, what is content marketing? It is essentially the creation and circulation of online materials that provide information on a topic that will in turn stimulate readers’ interest in a particular service or product. It […]

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KOL Marketing
A How-To Guide To Weibo KOLs For Marketing

Love them or hate them, the power that KOLs (Key Opinion Leader) wield and their ability to efficiency reach out to a wide consumer audience is undisputable. For any brand looking to enter the vast China market, an understanding of the latest KOL marketing trends and how much it will cost for you to engage KOLs to market your brand are essential. Let us start you off with a list […]

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Everything You Need To Know About WeChat

WeChat started off in 2011 as an instant messenger app, similar to WhatsApp, but has since developed into much more than that. Tap on the WeChat button on your smartphone now and you can easily book taxi rides and flights, shop for your Lunar New Year outfits, and pay your utilities bill. WeChat has grown impressively in the past 8 years and here are some key figures as well as […]

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