E-Commerce

Southeast Asian Brands China Consumers Love

In a survey conducted by HSBC back in November 2020 which covered over 1,000 companies worldwide, with Asian markets in Malaysia and Singapore included, businesses expressed their optimism with the China mainland market. 75% of these companies expect exports into China to burgeon in the next couple of years due to the local consumer’s increasing demand for imported goods. This sentiment...

Live Sales On Weibo And WeChat – A Marketer’s Guide

Much has changed in these post-pandemic times which has forced consumers to stay home and do their shopping online. However, online shopping has now transcended the simple “Add to Basket” and “Pay Now” features as we see the emergence and incredible success of live streaming. According to an article published in November 2020 by Forbes (read article here), livestreaming over the 11.11...

Selling On Tmall Global: What Foreign Merchants Must Know

Tmall was launched in 2008 by Taobao as a business-to-consumer (B2C) platform operating from within the Taobao website. It differentiated itself from Taobao as the latter is a consumer-to-consumer (C2C) platform. Tmall Global was introduced in 2014 and its inception proved to be an important step for Alibaba as it meant they were now able to introduce cross-border e-commerce to the...

Opportunities In The China Market In This Post-Pandemic Era

2020 was a terrible year for most of the world as the spread of COVID-19 caused businesses to grind to a halt, crippling economies worldwide. In the midst of this crisis, China emerged as the only economy that saw an increase in traded goods across e-commerce platforms. According to statistics released by the General Administration of Customs (GAC), a total of 1.69 trillion yuan, or...