As the internet evolves over the years, we are seeing more and more channels through which businesses build their brands and reach their target audiences.
Video marketing is one channel that more marketers are incorporating into their marketing strategies. This is because, as a result of our hectic schedules, people would rather watch a 2-minute video than spend 20 minutes reading an...
Love them or hate them, the power that KOLs (Key Opinion Leader) wield and their ability to efficiency reach out to a wide consumer audience is undisputable. For any brand looking to enter the vast China market, an understanding of the latest KOL marketing trends and how much it will cost for you to engage KOLs to market your brand are essential. Let us start you off with a list of the types...