The Latest Digital Marketing Trends In China You Must Know About
“The only constant is change” – this adage is especially true in advertising and marketing, something that industry experts have witnessed over the years as trends come and go. In order to stay abreast of the competition, a thorough understanding of what’s hot and what’s not is imperative. While 2020 was a difficult time for everyone, it also opened up an entire new world of possibilities...
What’s Hot: Enlisting China’s Celebrities To Boost Marketing
The face of celebrity endorsements is changing. It is no longer a landscape where only the most popular actor or actress, pop star or model can land themselves a lucrative deal with an international brand, but one where the idea of “celebrity endorsement” is now open to much interpretation. What do we mean exactly? Digital marketing in China has opened doors for non-traditional...
Live Sales On Weibo And WeChat – A Marketer’s Guide
Much has changed in these post-pandemic times which has forced consumers to stay home and do their shopping online. However, online shopping has now transcended the simple “Add to Basket” and “Pay Now” features as we see the emergence and incredible success of live streaming. According to an article published in November 2020 by Forbes (read article here), livestreaming over the 11.11...
Webinar: Find Customers with Launching a Successful Campaign in China
Is your company/business aiming for China market but do not know how to do it well? Is your company/business affected by COVID-19 in 2020 and planning to extend to China market aggressively in 2021? If yes, don’t miss this 2 hours Webinar with DIDADEE, our specialist will be sharing in-depth knowledge on how to connect with Chinese parents & investor on Weibo, WeChat in China....Quick Guide to Connect with Chinese Travelers Online
We’ll share about: – 1. The current internet trends in China, and the changes of netizen’s (consumers) behaviours after affected by the Covid-19. 2. China’s outbound tourism: Where do Chinese tourists go? What is their most desired destination and type of travel? 3. The latest updates on Weibo, WeChat, Douyin and Dianping. China’s social media development is booming on this...
Tencent Cloud offers cloud conferencing tool Tencent Meeting in Malaysia
In lieu of the recent Movement Control Order announcement from the Malaysia Government, companies encourage employees to work remotely as a measure to contain the spread of COVID-19. To make the recently growing demand for remote office, Tencent Cloud, the cloud computing arm of Tencent, recently launched its cloud conferencing tool – Completely Free for IOS and Android phone and...
WeChat Advertising FAQ
Are you interested in advertising on WeChat? If it is your first time utilizing WeChat advertising tools for your marketing needs, we have compiled a list of some of the more common questions and answers regarding this popular platform. What are some of the different types of advertising mediums available on WeChat? There are essentially 3 methods of advertising on WeChat and they...
Everything You Need To Know About WeChat
WeChat started off in 2011 as an instant messenger app, similar to WhatsApp, but has since developed into much more than that. Tap on the WeChat button on your smartphone now and you can easily book taxi rides and flights, shop for your Lunar New Year outfits, and pay your utilities bill. WeChat has grown impressively in the past 8 years and here are some key figures as well as interesting...