China Internet Tag

The Latest Digital Marketing Trends In China You Must Know About

“The only constant is change” – this adage is especially true in advertising and marketing, something that industry experts have witnessed over the years as trends come and go. In order to stay abreast of the competition, a thorough understanding of what’s hot and what’s not is imperative. While 2020 was a difficult time for everyone, it also opened up an entire new world of possibilities...

What’s Hot: Enlisting China’s Celebrities To Boost Marketing

The face of celebrity endorsements is changing. It is no longer a landscape where only the most popular actor or actress, pop star or model can land themselves a lucrative deal with an international brand, but one where the idea of “celebrity endorsement” is now open to much interpretation. What do we mean exactly? Digital marketing in China has opened doors for non-traditional...

Dianping: What It Is And How You Can Use It For Your Business

This Chinese equivalent of Yelp has grown tremendously in the past 5 years and has now evolved into an app that offers the best of many commonly used apps that we are familiar with. Dianping is now a combination of TripAdvisor, Yelp and Groupon offering listings of restaurants, bars, retailers, cinemas and other businesses with the option to provide reviews on them, as well as to purchase...