Why Xiaohongshu Matters for Hotels and Travel: A Journey of Discovery!
In the dynamic realm of the hotel and travel industry, establishing a presence on Xiaohongshu has become not just advantageous but a strategic imperative.
The Top 3 SEA Countries To Invest In Real Estate For Chinese Buyers
The onset of the pandemic has meant that Chinese investors have had to press pause on their plans to scout for potential real estate opportunities overseas. However, this does not mean that they have lost their interest completely as, according to official reports, China’s FDI outflow in 2020 was tabulated at USD$132.94 billion, a substantial amount considering the difficult circumstances due...
China And Property In Southeast Asian: Why Investors Should Remain Positive
As relations between China and the United States continue to sour, China is wasting no time in casting their fishing line, and money, elsewhere. Chinese investors have been snapping up US property from as early as 2010, purchasing over 40,000 properties in 2017 alone. However, as seen from information gathered by Statista (click here to link to page), China investment in the property...
The Latest Digital Marketing Trends In China You Must Know About
“The only constant is change” – this adage is especially true in advertising and marketing, something that industry experts have witnessed over the years as trends come and go. In order to stay abreast of the competition, a thorough understanding of what’s hot and what’s not is imperative. While 2020 was a difficult time for everyone, it also opened up an entire new world of possibilities...
What’s Hot: Enlisting China’s Celebrities To Boost Marketing
The face of celebrity endorsements is changing. It is no longer a landscape where only the most popular actor or actress, pop star or model can land themselves a lucrative deal with an international brand, but one where the idea of “celebrity endorsement” is now open to much interpretation. What do we mean exactly? Digital marketing in China has opened doors for non-traditional...
Live Sales On Weibo And WeChat – A Marketer’s Guide
Much has changed in these post-pandemic times which has forced consumers to stay home and do their shopping online. However, online shopping has now transcended the simple “Add to Basket” and “Pay Now” features as we see the emergence and incredible success of live streaming. According to an article published in November 2020 by Forbes (read article here), livestreaming over the 11.11...Quick Guide to Connect with Chinese Students & Property Buyers Online
We’ll share about: –1. The current internet trends in China, and the changes of netizen’s (parenting & Investors) behaviours after affected by the Covid-19.2. What are Chinese parents’ expectations & parenting styles? How to look for property investors in China today?3. The latest updates on Weibo & WeChat. China social media is booming on this Covid-19 period. As such,...Quick Guide to Connect with Chinese Travelers Online
We’ll share about: – 1. The current internet trends in China, and the changes of netizen’s (consumers) behaviours after affected by the Covid-19. 2. China’s outbound tourism: Where do Chinese tourists go? What is their most desired destination and type of travel? 3. The latest updates on Weibo, WeChat, Douyin and Dianping. China’s social media development is booming on this...
Going On A Holiday? Top Travel Apps Chinese Tourists Rely On
The number of outbound travelers from China has been steadily increasing year-on-year and it is no surprise that more and more tourist destinations around the world are now catering to meet their demands. While it is still early for us to monitor the statistics for 2019, it is notable that a whopping 150 million Chinese travelers made outbound visits in 2018, which was a nearly 15% increase...