Why Xiaohongshu Matters for Hotels and Travel: A Journey of Discovery!
In the dynamic realm of the hotel and travel industry, establishing a presence on Xiaohongshu has become not just advantageous but a strategic imperative.![[NFT WORKSHOP EXECUTIVE SERIES] Is Your Business or Brand Ready for the Web 3.0 Generation?](https://didadee.com/storage/2022/09/202209_NFT-Workshop-Executive-Series-1170x700.jpg)
[NFT WORKSHOP EXECUTIVE SERIES] Is Your Business or Brand Ready for the Web 3.0 Generation?
The course will dive deep into NFT, from the basics to business implementation plans. With the rapid change of Web3 and NFT market space, the speaker incorporates the most updated information and use cases into the curriculum based on the successful projects or business models, ensuring participants are keeping abreast of the latest development.
The Top 3 SEA Countries To Invest In Real Estate For Chinese Buyers
The onset of the pandemic has meant that Chinese investors have had to press pause on their plans to scout for potential real estate opportunities overseas. However, this does not mean that they have lost their interest completely as, according to official reports, China’s FDI outflow in 2020 was tabulated at USD$132.94 billion, a substantial amount considering the difficult circumstances due...
China And Property In Southeast Asian: Why Investors Should Remain Positive
As relations between China and the United States continue to sour, China is wasting no time in casting their fishing line, and money, elsewhere. Chinese investors have been snapping up US property from as early as 2010, purchasing over 40,000 properties in 2017 alone. However, as seen from information gathered by Statista (click here to link to page), China investment in the property...
The Latest Digital Marketing Trends In China You Must Know About
“The only constant is change” – this adage is especially true in advertising and marketing, something that industry experts have witnessed over the years as trends come and go. In order to stay abreast of the competition, a thorough understanding of what’s hot and what’s not is imperative. While 2020 was a difficult time for everyone, it also opened up an entire new world of possibilities...
What’s Hot: Enlisting China’s Celebrities To Boost Marketing
The face of celebrity endorsements is changing. It is no longer a landscape where only the most popular actor or actress, pop star or model can land themselves a lucrative deal with an international brand, but one where the idea of “celebrity endorsement” is now open to much interpretation. What do we mean exactly? Digital marketing in China has opened doors for non-traditional...
Southeast Asian Brands China Consumers Love
In a survey conducted by HSBC back in November 2020 which covered over 1,000 companies worldwide, with Asian markets in Malaysia and Singapore included, businesses expressed their optimism with the China mainland market. 75% of these companies expect exports into China to burgeon in the next couple of years due to the local consumer’s increasing demand for imported goods. This sentiment...
5 Trends That Will Shape The Digital Tourism Industry In China In 2021
The pandemic has turned the world upside down, in more ways than we could have ever imagined. This includes huge changes in the tourism industry. As we move slowly towards opening up our borders to welcome the usual influx of tourists from all over the world, the focus for most tourism operators is on the China market. Back in 2019, Chinese tourists recorded a total of almost 170 million...
Live Sales On Weibo And WeChat – A Marketer’s Guide
Much has changed in these post-pandemic times which has forced consumers to stay home and do their shopping online. However, online shopping has now transcended the simple “Add to Basket” and “Pay Now” features as we see the emergence and incredible success of live streaming. According to an article published in November 2020 by Forbes (read article here), livestreaming over the 11.11...