What’s Hot: Enlisting China’s Celebrities To Boost Marketing
The face of celebrity endorsements is changing. It is no longer a landscape where only the most popular actor or actress, pop star or model can land themselves a lucrative deal with an international brand, but one where the idea of “celebrity endorsement” is now open to much interpretation. What do we mean exactly? Digital marketing in China has opened doors for non-traditional...
Live Sales On Weibo And WeChat – A Marketer’s Guide
Much has changed in these post-pandemic times which has forced consumers to stay home and do their shopping online. However, online shopping has now transcended the simple “Add to Basket” and “Pay Now” features as we see the emergence and incredible success of live streaming. According to an article published in November 2020 by Forbes (read article here), livestreaming over the 11.11...
Top Tips For Choosing The Right KOL For Your Business
KOLs, or Key Opinion Leaders, are a crucial component in the marketing strategies of many successful businesses. It is undeniable that KOLs are an efficient and effective way to reach out to your target audiences and bring your brand greater exposure in the massive China market. But with the hundreds of KOLs on the internet, how do you decide who to work with? Match your product with the...