4 Tips To Attract Chinese Tourists With Weibo
There are 465 million active users on Weibo. 200 million of these monthly active users travel often or have expressed an interest in travelling. In order to appeal to this vast market, an effective Weibo marketing strategy is critical, seeing as over 160 million trips are expected to be made by China’s Free Independent Travellers by next year (2020). Establishing a foothold and making your...
WeChat Advertising FAQ
Are you interested in advertising on WeChat? If it is your first time utilizing WeChat advertising tools for your marketing needs, we have compiled a list of some of the more common questions and answers regarding this popular platform. What are some of the different types of advertising mediums available on WeChat? There are essentially 3 methods of advertising on WeChat and they...
A Guide To Video Marketing
As the internet evolves over the years, we are seeing more and more channels through which businesses build their brands and reach their target audiences. Video marketing is one channel that more marketers are incorporating into their marketing strategies. This is because, as a result of our hectic schedules, people would rather watch a 2-minute video than spend 20 minutes reading an...
3 Reasons Content Marketing Is An Important Strategy In Your Marketing Campaign
We have heard it for years and years – Content marketing is crucial! However, after so many years of being the must-have strategy in every business’ marketing campaigns, is content marketing still important? First of all, what is content marketing? It is essentially the creation and circulation of online materials that provide information on a topic that will in turn stimulate...
A How-To Guide To Weibo KOLs For Marketing
Love them or hate them, the power that KOLs (Key Opinion Leader) wield and their ability to efficiency reach out to a wide consumer audience is undisputable. For any brand looking to enter the vast China market, an understanding of the latest KOL marketing trends and how much it will cost for you to engage KOLs to market your brand are essential. Let us start you off with a list of the types...
Everything You Need To Know About WeChat
WeChat started off in 2011 as an instant messenger app, similar to WhatsApp, but has since developed into much more than that. Tap on the WeChat button on your smartphone now and you can easily book taxi rides and flights, shop for your Lunar New Year outfits, and pay your utilities bill. WeChat has grown impressively in the past 8 years and here are some key figures as well as interesting...
10 Awesome Facts About Weibo
It is widely known to the rest of the world as China’s Twitter, but if you knew about the astonishing number of users on this hot social media platform, you might find that it is more apt to label Twitter the “English Weibo”. Sina Weibo was launched in 2009 by the Sina Corporation as a blogging site and has since grown by leaps and bounds in the 10 years since its inception. It is now a...
WeChat and you: How your business can get started with the social platform used by millions of Chinese consumers
Australia has sometimes been referred to as the “food bowl” of China, an apt title given our high amounts of exports to the superpower. China also provides Australia many opportunities, as the 1.3 billion strong country has many consumers hungry for Australian products. However despite this, not all Australian businesses are taking advantage of the vast amount of consumers that live on...