Content Marketing Tag

A Guide To Video Marketing

As the internet evolves over the years, we are seeing more and more channels through which businesses build their brands and reach their target audiences. Video marketing is one channel that more marketers are incorporating into their marketing strategies. This is because, as a result of our hectic schedules, people would rather watch a 2-minute video than spend 20 minutes reading an...

3 Reasons Content Marketing Is An Important Strategy In Your Marketing Campaign

We have heard it for years and years – Content marketing is crucial! However, after so many years of being the must-have strategy in every business’ marketing campaigns, is content marketing still important? First of all, what is content marketing? It is essentially the creation and circulation of online materials that provide information on a topic that will in turn stimulate...