The onset of the pandemic has meant that Chinese investors have had to press pause on their plans to scout for potential real estate opportunities overseas. However, this does not mean that they have lost their interest completely as, according to official reports, China’s FDI outflow in 2020 was tabulated at USD$132.94 billion, a substantial amount considering the difficult circumstances due...
“The only constant is change” – this adage is especially true in advertising and marketing, something that industry experts have witnessed over the years as trends come and go. In order to stay abreast of the competition, a thorough understanding of what’s hot and what’s not is imperative.
While 2020 was a difficult time for everyone, it also opened up an entire new world of possibilities...
The face of celebrity endorsements is changing. It is no longer a landscape where only the most popular actor or actress, pop star or model can land themselves a lucrative deal with an international brand, but one where the idea of “celebrity endorsement” is now open to much interpretation.
What do we mean exactly? Digital marketing in China has opened doors for non-traditional...
Love them or hate them, the power that KOLs (Key Opinion Leader) wield and their ability to efficiency reach out to a wide consumer audience is undisputable. For any brand looking to enter the vast China market, an understanding of the latest KOL marketing trends and how much it will cost for you to engage KOLs to market your brand are essential. Let us start you off with a list of the types...